Animal Bar (chocolate bar)
Brand of chocolate bar From Wikipedia, the free encyclopedia
Animal Bar was a brand of chocolate bar, made by Nestlé in the United Kingdom.
 | |
| Product type | Chocolate bar |
|---|---|
| Owner | Nestlé |
| Country | U.K. |
| Introduced | 1963 |
| Discontinued | 2023 |
| Website | nestle.co.uk/animalbar |
In November 2023, Nestle announced that they would be withdrawing the Animal Bar from their range after 60 years due to low sales. [1]
Animal Bar was launched in 1963, in the UK, by Nestlé. Unlike Milkybar it was never made by the Rowntree Mackintosh Confectionery. They were primarily marketed and made for children. Each Animal Bar contained a game printed on the inside of the wrapper, and had two different animals, along with their names; moulded onto the surface of the chocolate. Animal Bars were especially popular during the 1960s and 1970s, thus many adults who were children at that time remember them fondly. They were sold as either a single 19 gram bar or a multipack of four.
The original bars had numerous animal heads molded on them, not just two.
The original chocolates and their wrappers featured a whole assortment of animals, including:
For many years before the product was discontinued, there were a total of eight animals that featured on chocolate Animal Bars. They were paired together and named as follows:
- Ron Rhino and Bertha Bear
- Fiona Fawn and Leo Lion
- Iggy Iguana and Percy Parrot
- Lucy Leopard and Mickey Monkey (Misspelt 'Micky' on the outer packaging)
The paper wrappers and outer packaging were redesigned by the end of naughties, with new character 'Sid Snake' replacing 'Iggy Iguana', yet the chocolate moulds remained the same. The wrappers also featured 'Ziggy Zebra' who did not appear on the chocolate bar at this time.
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