AIDA (marketing)
In marketing, a type of hierarchy of effects model / From Wikipedia, the free encyclopedia
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This article is about the marketing term AIDA. For other uses, see Aida (disambiguation).
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural (doing e.g. purchase or trial) stage.[1]