Warren Braren
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Warren Braren (September 2, 1931 – August 17, 2015) was a consumer protection advocate in the United States.[1]
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In his early career Braren worked at Ted Bates advertising firm.[1] In 1960 he began work as manager at the National Association of Broadcasters where he stayed till 1969.[2] While there, Braren began to criticize that the industry self-regulation regarding tobacco advertising was ineffective and that it led to youth smoking.[1] In June 1970 Braren testified to the United States Congress by sharing confidential industry documents which demonstrated industry awareness that the tobacco ads targeted young people.[3] Braren said that broadcasters were unwilling to regulate themselves, and would do whatever benefited the financial interests of those who purchased advertising.[4] This led to the ban on tobacco ads on television, in the Public Health Cigarette Smoking Act of 1970.[1] In 1971 Braren worked at the National Citizens Committee for Broadcasting.[5] After leaving the National Association of Broadcasters Braren worked at Consumers Union were among other things, he advocated for restrictions on advertising to children.[1] Later Braren worked at the Times Mirror Company.[1]
Braren spoke on behalf of Consumers Union on various occasions, including in 1971 about advertising to children,[6] in 1973 about the safety of microwave ovens,[7] in 1977 at a meeting of the National Cable & Telecommunications Association regarding cable television in the United States.[8]