The Man Your Man Could Smell Like
American television ad campaign / From Wikipedia, the free encyclopedia
Smell Like a Man, Man[2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even for male household members.[3]
Isaiah Mustafa as "The Man Your Man Could Smell Like" | |
Agency | Wieden+Kennedy |
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Client | Old Spice |
Language | English |
Running time | 0:33[1] |
Product |
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Release date(s) |
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Directed by | Tom Kuntz |
Starring | |
Production company | Morton/Jankel/Zander |
Produced by |
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Country | United States |
The campaign centers on the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products. While reciting the monologues, Mustafa progresses through various activities, locations, costumes, and extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor. The advertisements typically feature a surprise ending.