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TAG Heuer
Swiss luxury watchmaker / From Wikipedia, the free encyclopedia
TAG Heuer S.A., founded Heuer AG[lower-alpha 1] (/ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde in 1985, which purchased a majority stake in the company, forming TAG Heuer.[1] In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.[1] The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.
Quick Facts Company type, Industry ...
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Company type | Subsidiary |
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Industry | |
Founded | 1860; 164 years ago (1860) (as Uhrenmanufaktur Heuer AG) Saint-Imier, Switzerland |
Founder | Edouard Heuer |
Headquarters | , Switzerland |
Area served | Worldwide |
Key people | Frédéric Arnault (CEO) |
Products |
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Parent | LVMH |
Website | tagheuer |
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