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Swatch
Swiss watchmaker / From Wikipedia, the free encyclopedia
This article is about the watch company. For other uses of the term "swatch", see Swatch (disambiguation).
For the parent group, see The Swatch Group.
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.
Quick Facts Company type, Industry ...
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![]() Swatch store in Namba, Osaka, Japan | |
Company type | Subsidiary |
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Industry | Watchmaking |
Founded | 1983; 41 years ago (1983) |
Headquarters | , Switzerland |
Key people | Nick Hayek Jr. (chairman, president) |
Products | Wristwatches |
Parent | The Swatch Group |
Subsidiaries | Flik Flak |
Website | swatch.com |
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The name Swatch is a contraction of both "Swiss Watch" and its concept a "second watch" for the consumer, as the brand manufactures watches with the intention of being casual, disposable accessories.[1]