Saatva
E-commerce mattress company / From Wikipedia, the free encyclopedia
Saatva is an American privately held e-commerce company that specializes in luxury mattresses and is based in New York City with a second major office in Austin, Texas. Launched in 2011, Saatva was one of the first companies to implement the direct-to-consumer business model. The fastest growing major direct-to-consumer mattress brand from 2019 to 2021, Saatva is estimated to bring in close to $500M in direct annual revenue in 2022 with no wholesale channels. In 2015, Saatva ranked #101 on Inc's list of the top 500 retailers for the year.[5] Saatva mattresses launched Loom and Leaf, an eco-friendly brand of luxury memory foam mattresses and their high-end Zenhaven mattress in 2016. [6]
Company type | Private |
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Industry | Mattresses |
Founded | May 6, 2010; 14 years ago (2010-05-06) May 11, 2011 (2011-05-11) (launched)[1][2][3] |
Founders | Ron Rudzin Ricky Joshi |
Headquarters | , |
Area served | United States |
Products | The Saatva Mattress Loom and Leaf Zenhaven |
Revenue | $455 million (2022)[4] |
Website | www |
Unlike its direct-to-consumer competition, Saatva does not compress its mattresses in a box. Rather, the company provides free delivery and mattress removal out of its 19 factories and 159 distribution centers.
Saatva has since expanded their offering to include luxury bedding, high-end beds and bed frames, and a wide-selection of mattresses in every major category. Saatva has flagship stores in New York City; Washington, D.C.; Los Angeles; and San Francisco. Saatva's retail footprint is expanding rapidly with new stores launching at the pace of one a month in markets such as Boston, Charlotte, Chicago, Dallas, Orlando, Paramus, Philadelphia, Portland, OR., San Diego, and Seattle.