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Polaroid B.V.
Dutch photography company / From Wikipedia, the free encyclopedia
This article is about the owner of the Polaroid brand since 2017. For the original Polaroid company and its successors, see Polaroid Corporation.
Polaroid B.V. (trading as the second incarnation of Polaroid and formerly as Polaroid Originals) is a Dutch photography and consumer electronics company, founded as a manufacturer of discontinued film for Polaroid Corporation instant cameras. In addition to film, the company produces new instant cameras under the Polaroid brand name as well as wireless speakers and other accessories.
Quick Facts Trade name, Formerly ...
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Polaroid | |
Formerly | The Impossible Project |
Company type | Private |
Industry | Photography |
Genre | Instant photography |
Predecessor | Polaroid (by brand acquisition) |
Founded | 2008; 16 years ago (2008) |
Founders | Florian Kaps André Bosman Marwan Saba |
Headquarters | Building Noord, , |
Area served | Worldwide |
Key people | Oskar Smołokowski (CEO) |
Products | Instant film and cameras |
Website | polaroid |
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Polaroid B.V. was founded in 2008 as The Impossible Project (sometimes known as Impossible). In 2017, Polaroid Corporation's brand and intellectual property were acquired by Impossible Project's largest shareholder and the company was rebranded as Polaroid Originals.[1] In March 2020, Polaroid Originals branding was shortened to Polaroid.[2][3]