Pets.com
Defunct shopping website / From Wikipedia, the free encyclopedia
This article is about the Pets.com online company. For the retail store company that currently owns the Pets.com domain name and hosts an online Pet Parent community, see PetSmart.
Pets.com was a dot-com enterprise headquartered in San Francisco, U.S, that sold pet supplies to retail customers. The website was launched in November 1998 and was shut down in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.
Quick Facts Company type, Traded as ...
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Company type | Public |
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Nasdaq: IPET | |
Founded | November 1998; 25 years ago (1998-11) |
Defunct | November 9, 2000; 23 years ago (2000-11-09) |
Fate | Self-liquidated |
Headquarters | San Francisco, California, United States[1] |
Number of employees | 320 |
Website | www.pets.com at the Wayback Machine (archived March 1, 2000) |
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Although sales rose dramatically due to the attention, the company failed to become profitable and became known as one of the biggest victims of the dot-com crash in 2000. Since 2001, the Pets.com domain has redirected to PetSmart's website.