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Pet Rock
Collectible toy / From Wikipedia, the free encyclopedia
This article is about the rock. For the 1981 album by The Sinceros, see Pet Rock (album).
Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes[1] complete with ventilation holes and straw bedding imitating a pet carrier.[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over one million Pet Rocks for $4 each,[1] and became a millionaire.[3][4][5]