Loaded (magazine)
British men's lifestyle magazine, 1994–2015 / From Wikipedia, the free encyclopedia
Loaded is a men's lifestyle magazine, now positioned as a men's lifestyle brand and community. It launched as a mass-market print publication in 1994, ceased being issued in March 2015,[1] but relaunched as a digital magazine on 11 November 2015. The content was changed, with risqué material being heavily reduced.[2] It relaunched in May 2024 as a digital lifestyle brand with quarterly print magazine, to celebrate its 30th anniversary.
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![]() Cover of the October 2014 issue, featuring Jennifer Lawrence | |
Editor | Danni Levy |
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Categories | Men's magazines |
Frequency | Monthly (1994–present) |
Format | Magazine (1994–present) Website (2015–present) |
Publisher | Loaded Digital Ltd |
Founded | 1994 |
Company | Loaded Digital Ltd |
Country | United Kingdom |
Based in | London |
ISSN | 1353-3479 |
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The magazine's title was stylised entirely in lower case letters. The original version of the publication was often termed the epitome of a "lad mag".[3][4] The magazine was based in London.[5] The brand was taken over by Dubai-based entrepreneur Stewart Lochrie[6] in 2024, alongside new editor Danni Levy.