Turtle Wax
American automotive appearance products company / From Wikipedia, the free encyclopedia
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Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of automotive appearance (car care) products. The company was founded by Benjamin Hirsch in Chicago in 1941[2] and is currently headquartered in Lombard, Illinois, having relocated from Addison, Illinois in 2024.
Company type | Privately Held |
---|---|
Founded | 1941; 83 years ago (1941) (as Plastone) |
Founder | Benjamin Hirsch |
Headquarters | , USA |
Key people | Denis John Healy (Executive Chairman) |
Number of employees | 51-200[1] |
Website | TurtleWax.com |
The Turtle Wax story started with the launch of the first-ever bottled car wax in 1946, created by Hirsch himself (in a bathtub, no less). More than 75 years later, America’s favorite car care brand is still capturing the attention of the auto appearance category as the No. 1* selling brand in spray wax, detailers, and compounds and polishes.
With product distribution in more than 120 countries, the Turtle Wax brand resonates around the globe, but the brand’s heart remains in its hometown of Chicago, where award-winning innovation is developed to this day.
While Hirsch passed away in 1966, successive generations of his family have remained involved with the company, even today.[3][4] With that, it is still family-owned and operated.
(*Based on Circana RTS data for 24 months, ending Dec. 2023.)