Toyota Cresta
Mid-size luxury car / From Wikipedia, the free encyclopedia
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The Toyota Cresta (Japanese: トヨタ・クレスタ, Hepburn: Toyota Kuresuta) is a mid-size car built by Toyota. It was launched in 1980 and shared the chassis with the Mark II/Cressida, sold at Toyopet Store dealerships in Japan. The goal of the Cresta was a higher level of luxury in comparison to the Mark II, while the Chaser was the performance-oriented version of the Mark II, but sold at different dealerships. It is often available with two-tone paint and more interior convenience options, resulting in being more similar to the Cressida sold in export markets. The Cresta was produced for five generations, and production stopped in 2001 when it was merged with the Chaser to form the short-lived Verossa.
Toyota Cresta | |
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Overview | |
Manufacturer | Toyota |
Production | 1980–2001 |
Body and chassis | |
Class | Compact executive car (Mid-Size Car) |
Related | |
Chronology | |
Successor | Toyota Verossa |
The Cresta represented a marketing approach of providing a luxurious version of older, established vehicles by offering a four-door hardtop body style combined with luxury amenities, powerful engines, and enhanced ride quality, and performance. Similar vehicles offered were the Corona EXiV, Carina ED, Corolla Ceres and Sprinter Marino. This was offered during the early 1980s before "the bubble economy" took effect, and sales diminished.
The Cresta's luxury reputation benefited as the series and generations offered ever-increasing engine displacement. The addition of turbochargers and superchargers to growing engine displacement was offset by the fact that the Japanese Government taxed and regulated vehicle emission results. Larger engines offered more luxury, convenience, and suspension improvements as the trim packages progressed.
The name "Cresta" is Vulgar Latin for "crest," which means a plume of feathers or other decoration, worn on or displayed on a helmet; the distinctive ornament of a helmet.