Three-martini lunch
Business lunch / From Wikipedia, the free encyclopedia
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In the United States, the three-martini lunch or noontime three-martini is a leisurely, indulgent lunch enjoyed by businesspeople or lawyers.[1] It is named from the common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The 3-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations.[2]
The term is sometimes used in political debates on tax deductibility of business meals in the United States.[3]