Thought Catalog
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Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne.[1] Owned by The Thought & Expression Company, the site attracts 6.6 million monthly unique visitors.[2]
Type of site | Contributor weblog |
---|---|
Available in | English |
Founded | February 2010 (2010-02) |
Headquarters | , |
Area served | Worldwide |
Owner | The Thought & Expression Co. |
Founder(s) | Chris Lavergne |
Key people | Chris Lavergne |
URL | thoughtcatalog |
Advertising | Yes |
Registration | No |
Launched | February 1, 2010; 14 years ago (2010-02-01) |
Current status | Active |
The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records.[3] Thought Catalog started publishing on February 1, 2010.[4] By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic.[3]
The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication.[3][5] Thought Catalog receives between 100 and 500 pieces a day via the submission form.[6]
In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.[7]
Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014."[8][9]
Thought Catalog’s founder, Chris Lavergne, was named to Forbes "30 Under 30" list in 2014.[10]