The Million Dollar Homepage
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The Million Dollar Homepage is a website conceived in 2005 by Alex Tew, a student from Wiltshire, England, to raise money for his university education. The home page consists of a million pixels arranged in a 1000 × 1000 pixel grid; the image-based links on it were sold for $1 per pixel in 10 × 10 blocks. The purchasers of these pixel blocks provided tiny images to be displayed on them, a URL to which the images were linked, and a slogan to be displayed when hovering a cursor over the link. The aim of the website was to sell all the pixels in the image, thus generating a million dollars of income for the creator. The Wall Street Journal has commented that the site inspired other websites that sell pixels.[1][2]
Type of site | Pixel advertising |
---|---|
Owner | Alex Tew |
Revenue | $1,037,100 |
URL | MillionDollarHomepage.com |
Commercial | Yes |
Registration | None |
Launched | 26 August 2005; 18 years ago (2005-08-26) |
Current status | Partly active |
Launched on 26 August 2005, the website became an Internet phenomenon, with copycat websites emerging in response. The Alexa ranking of web traffic peaked at around 127; As of 9 May 2009[update], it was 40,044.[3] On 1 January 2006, the final 1,000 pixels were put up for auction on eBay. The auction closed on 11 January with a winning bid of $38,100 that brought the final tally to $1,037,100 in gross.
During the January 2006 auction, the website was subject to a distributed denial-of-service attack (DDoS) and ransom demand, which left it inaccessible to visitors for a week while its security system was upgraded. The Federal Bureau of Investigation and Wiltshire Constabulary investigated the attack and extortion attempt.[4][5]
After a short time, Tew decided to drop out of the business degree program for which he had created the site in the first place. As of 2019 The Million Dollar Homepage was still receiving thousands of daily viewers, although by 2017, many of the website's links suffered from link rot, causing the URLs to no longer function as originally intended.