The Art of Shaving
American male grooming retailer / From Wikipedia, the free encyclopedia
The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.[1]
Company type | Subsidiary |
---|---|
Industry | Shaving products |
Founded | 1996; 28 years ago (1996) |
Founders | Eric Malka Myriam Zaoui |
Headquarters | , |
Parent | Procter & Gamble (2009–present) |
Website | www |
The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products.[2] The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia. Procter & Gamble purchased The Art of Shaving in 2009.[3][4] It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits [5] The Art of Shaving currently operates 2 stores in the United States (New York and Florida) and 6 stores globally (outside of the US).
The company entered a partnership with razor company Gillette with some The Art of Shaving franchises owned by Gillette.[6]