Swiffer
Procter & Gamble household cleaning product / From Wikipedia, the free encyclopedia
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Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999,[1] the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries.[2]
This article's lead section contains information that is not included elsewhere in the article. (December 2021) |
Quick Facts Product type, Owner ...
Product type | Cleaning |
---|---|
Owner | Procter & Gamble |
Introduced | 1999; 25 years ago (1999) |
Markets | Worldwide |
Tagline | Stop cleaning. Start Swiffering. |
Website | www |
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