Pepsi Number Fever
1992 Philippines sales promotion / From Wikipedia, the free encyclopedia
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Pepsi Number Fever,[1] also known as the 349 incident,[2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots[3] and the deaths of at least five people.[4]
Quick Facts Date, Location ...
Date | February ā May 25, 1992 |
---|---|
Location | Philippines |
Also known as | 349 incident |
Type | Sales promotion likely as part of the Cola Wars |
Outcome | Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ā±1 million grand prize winning bottle cap distribution led to riots and deaths. |
Deaths | 5 |
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