Mukbang
Online broadcast involving eating / From Wikipedia, the free encyclopedia
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A mukbang (Korean: 먹방; RR: meokbang; lit. eating room, pronounced [mʌk̚.p͈aŋ] ⓘ), also called eating show, is an online audiovisual broadcast in which a host consumes various quantities of food while interacting with the audience. The genre became popular in South Korea in the early 2010s, and has become a global trend since the mid-2010s. Varieties of foods ranging from pizza to noodles are consumed in front of a camera. The purpose of mukbang is also sometimes educational, introducing viewers to regional specialties or gourmet spots.[1]
Mukbang | |
Korean name | |
---|---|
Hangul | |
Revised Romanization | meokbang |
McCune–Reischauer | mŏkpang |
IPA | [mʌk̚.p͈aŋ] |
Original word | |
Hangul | |
Hanja | 먹는 放送 |
Revised Romanization | meongneun bangsong |
McCune–Reischauer | mŏngnŭn pangsong |
IPA | [mʌŋ.nɯn.baŋ.soŋ] |
A mukbang may be either prerecorded or streamed live through a webcast on multiple streaming platforms such as AfreecaTV, YouTube, TikTok, and Twitch. In the live version, the mukbang host chats with the audience while the audience types in real time in the live chat-room. Eating shows are expanding their influence on internet broadcasting platforms and serve as virtual communities and as venues for active communication among internet users.[2][3][4][5]
Mukbangers from many different countries have gained considerable popularity on numerous social websites and have established the mukbang as a possible viable alternative career path with a potential to earn a high income for young South Koreans. By cooking and eating food on camera for a large audience, mukbangers generate income from advertising, sponsorships and endorsements, as well as viewers' support.[6] However, there has been growing criticism of mukbang's promotion of unhealthy eating habits, particularly eating disorders, animal cruelty and food waste.[7][8][9]