Mega Brands
Canadian toy company / From Wikipedia, the free encyclopedia
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Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.
Quick Facts Formerly, Company type ...
Formerly | Ritvik Holdings (1967–2002) Mega Bloks Inc. (2002–2006) |
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Company type | Subsidiary |
Industry | Toys Stationery and crafts |
Founded | 1967; 57 years ago (1967) |
Founders | Victor and Rita Bertrand |
Headquarters | Montreal, Quebec, Canada |
Key people | Marc Bertrand (CEO) Vic Bertrand (CIO)[1] |
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Brands |
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Revenue | $1.08 billion (Est. FY 2020) [2] |
Number of employees | 1,700 (2018)[3] |
Parent | Mattel (2014–present) |
Website | megabrands |
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In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.[4]