Ethnic Multicultural Media Academy

The Ethnic Multicultural Media Academy (EMMA) is a British organization that raises awareness of discrimination through media campaigns and social networking.^[1][2]

The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognising the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of United Kingdom as a whole".^[3] The first award presentation took place in 1998 at The Dorchester Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe.^[1]

Prominent recipients include Lord Richard Attenborough, who received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel.^[4] In 2000, EMMA honored Nelson Mandela.^[5] Mahatma Gandhi (2002) and Bruce Lee (2004) both received EMMA's Legend Award.^[6][7]

The UK EMMAs are screened on the internet and accompanied by an online voting system.^[8][9] The BBC broadcast the ceremony until 2004.^[10][11] The ceremony officially ended in 2005 after a legal dispute with the show's sponsor, NatWest.^[12][13]

Awards	1998	1999	2000	2001	2002	2003	2004
References	[citation needed]	[citation needed]	[14][15][16]	[17][18][19][20]	[21][22]	[23][24]	[25][26][27]
Film Actor			David Harewood	Eddie Murphy	Denzel Washington	Jimi Mistry	Tom Cruise
Film Actress			Angela Griffin	Michelle Yeoh	Halle Berry	Salma Hayek	Maia Morgenstern
TV Actor				Felix Dexter	Rudolph Walker	Cyril Nri[28]	Art Malik
TV Actress				Lucy Liu	Diane Parish	Angela Griffin	Parminder Nagra
Comedian Award				Jeff Mirza	Omid Djalili	Ria Lina	Inder Manocha
Book, Novel		Bernardine Evaristo	Zadie Smith[29]	Vikram Seth	Amy Tan	Michael Moore	Åsne Seierstad
British Music Act			Bally Sagoo	Craig David	So Solid Crew	Ms. Dynamite	Lemar
World Music Act				Africando All Stars	Nitin Sawhney	Tasha's World	Natacha Atlas
International Music Act			Santana	Destiny's Child	Alicia Keys	Justin Timberlake	The Black Eyed Peas
Media Personality Award	George Alagiah	Ian Wright	Yasmin Alibhai-Brown	Meera Syal	Moira Stuart Ahmed Rashid	John Pilger	Greg Dyke
Newspaper Journalist			Vikram Dodd	Gary Younge	Gary Younge	Gary Younge	Yasmin Alibhai-Brown
Radio Journalist	Henry Bonsu	Henry Bonsu	Sanjiv Buttoo	Zubeida Malik	Zubeida Malik	Barnie Choudhury	Vanessa Feltz
TV Journalist		Farah Durrani	Krishnan Guru-Murthy	Shiulie Ghosh	Rageh Omaar	Rageh Omaar	Lisa Aziz
Public Figure			Mel B	Kofi Annan	Bill Morris	Lucy Cope	Jocelyn Hurndall Sophie Hurndall
Sport Personality				Venus Williams	Nasser Hussain	Lennox Lewis	David Beckham Thierry Henry
Lifetime Achievement		Muhammad Ali	Nelson Mandela	Richard Attenborough	Maya Angelou	Stevie Wonder	Bill Morris
Legend					Mahatma Gandhi	Martin Luther King	Bruce Lee

Patrons

The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Gulam Noon, Baron Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.^[30]

References

1. "EMMA History: Past, Present and Future". Emma Interactive. Archived from the original on July 1, 2010. Retrieved July 1, 2010.
2. "What is Diversity? EMMA Has Answers". Emma Interactive. Archived from the original on July 3, 2010. Retrieved July 3, 2010.
3. "Founder - Bobby Syed". Emma Interactive. Archived from the original on October 6, 2008. Retrieved October 6, 2008.
   "Founder - Mr. Bobby A. Syed". Mr Multicultural. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
4. "Mayor to present award recognising diversity in the media". Archived from the original on 2011-07-19. Retrieved 2010-04-07.
   "Attenborough honoured at Emmas". BBC News. April 26, 2001. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
5. "Awards celebrate ethnic diversity". BBC News. May 23, 2000. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
6. "About EMMA". Emma Interactive. Archived from the original on July 1, 2010. Retrieved July 1, 2010.
7. "EMMA Icons". Mr Multicultural. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
8. Press Gazette (March 18, 2004). "Emma votes call". Press Gazette. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
9. "Seth versus Syal in EMMA award". The Guardian. Mar 19, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
10. Baddhan, Raj (June 17, 2004). "BBC ditch EMMA awards coverage". BizAsiaLive. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
11. Timms, Dominic (Jun 16, 2004). "BBC drops controversial Emma awards". The Guardian. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
12. "Emma awards ceremony is cancelled". BBC News. February 25, 2005. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
13. Adams, Guy (March 9, 2005). "Battle over Beckham's 'ethnic' award heading for the courts". The Independent. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
14. "The Emma nominations". The Guardian. May 19, 2000. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
15. Wells, Matt (May 23, 2000). "Multiculture awards honour Mandela, Ali G and Guardian". The Guardian. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
16. "Emma awards: The winners". BBC News. May 23, 2000. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
17. "Seth versus Syal in EMMA awards". The Guardian. March 19, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
18. "Awards honour multicultural talent". BBC News. April 26, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
19. "Lord Richard Attenborough honoured at Emma awards". The Guardian. April 27, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
20. "A host of great names attend The EMMAs 2002 on BBC TWO". BBC News. May 5, 2001. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
21. "Stars gather for Emma Awards". BBC News. May 30, 2002. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
22. "BBC triumphs at Emma awards". BBC News. May 31, 2002. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
23. "Winners of the EMMA Awards announced". BBC News. May 30, 2003. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
24. "Emma Awards: The winners 2003". BBC News. May 30, 2003. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
25. "Emma Awards 2004 Finalists Announced". RedHotCurry. April 22, 2004. Archived from the original on June 10, 2008. Retrieved June 10, 2008.
26. "Emma Awards: The winners 2004". BBC News. May 25, 2004. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
27. Dodd, Vikram (May 25, 2004). "Multicultural award for Beckham". The Guardian. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
28. "Cyril wins EMMA". TheBill.com. 6 June 2003. Archived from the original on 21 June 2003. Retrieved 23 February 2023.
29. "Zadie Smith". British Council. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
30. "EMMA Patrons". Emma Interactive. Archived from the original on July 1, 2010. Retrieved July 1, 2010.