Endcap
Variety of retail product display / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Endcap?
Summarize this article for a 10 year old
SHOW ALL QUESTIONS
This article is about the shelves at the ends of aisles in retail stores. For the packaging, see End cap (cushioning).
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage.[1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap.[2] The display of products on the endcap is sometimes also called a feature.