Disney Consumer Products
Retailing and licensing subsidiary of Disney Parks, Experiences and Products / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Disney Consumer Products?
Summarize this article for a 10 year old
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).
Company type | Subsidiary |
---|---|
Industry | Merchandising |
Predecessor | Character Merchandising Division |
Founded | 1929; 95 years ago (1929)[1] |
Headquarters | , United States |
Area served | Worldwide |
Key people | Tasia Filippatos (president) |
Products | Textiles, apparel and luxury goods[1] |
Services | Licensing |
Parent | Disney Experiences |
Divisions | Global Products Disney Retail |
Subsidiaries | |
Website | disneyconnect |
Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world,[2] generating billions more in retail sales than its main competitors (Warner Bros. Consumer Products, Universal Brand Development, and Paramount Consumer Products).
Its five main brands include Disney,[lower-alpha 1] Pixar,[lower-alpha 2] Marvel, Star Wars,[lower-alpha 3] and National Geographic. Other important brands include Disney Parks,[lower-alpha 4] Lucasfilm, and 20th Century.[lower-alpha 5][3]