Direct trade
Form of procurement in which upstream workers receive wages close to end sale prices / From Wikipedia, the free encyclopedia
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Not to be confused with Direct marketing or Direct selling.
Direct trade is a form of sourcing practiced by certain coffee roasters, chocolate makers, tea sellers, gemologists and more who build direct relationships with the farmers, artisanal miners and processors who sell their products.[1] There is no single set of direct trade standards, and specific trade practices vary as a reflection of business and ethical priorities of the roaster or maker.[2] Generally speaking, however, direct trade practitioners view their model as one of mutually-beneficial and transparent trade relationships.[3]