David Aaker
American economist / From Wikipedia, the free encyclopedia
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David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy.[2] He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.[3]
Quick Facts Born, Nationality ...
David Aaker | |
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Born | David Allen Aaker (1938-02-11) February 11, 1938 (age 86) Fargo, North Dakota, U.S. |
Nationality | American |
Occupation(s) | Vice Chairman at Prophet, consultant, author |
Known for | Brand strategy |
Children | Jennifer Aaker[1] |
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