Category management
Concept in retailing / From Wikipedia, the free encyclopedia
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This article is about category management in a retail context. For category management in a purchasing context, see Category management (purchasing).
Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products. These groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit.[1] The phrase "category management" was coined by Brian F. Harris.[n/a 1]
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