Captive import
Marketing term and strategy / From Wikipedia, the free encyclopedia
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Captive import is a marketing term and a strategy[1] for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system.[2]
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The foreign vehicle may be produced by a subsidiary of the same company, be a joint venture with another firm, or be acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of "badge engineering").