Bill Backer
American advertising executive / From Wikipedia, the free encyclopedia
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William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive.[1][2] He became an industry legend[citation needed] for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time".[3] In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)."[3]
Quick Facts Born, Died ...
Bill Backer | |
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Born | William Montague Backer June 9, 1926 (1926-06-09) |
Died | May 13, 2016 (2016-05-14) (aged 89) Warrenton, Virginia, U.S. |
Education | Yale University Episcopal High School |
Occupation(s) | advertising, jingle writer |
Known for | Coca-Cola advertisements |
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