我無法相信這不是牛油！

我無法相信這不是牛油！
我無法相信這不是牛油！
產品類型	黄油
持有者	Upfield
國家／地區	美国
建立	1981年，43年前
目標市場	全球
前任持有者	联合利华
網站	www.icantbelieveitsnotbutter.com

我無法相信這不是牛油！（英語：I Can't Believe It's Not Butter!），是聯合利華所生產的黄油代替品^[2]^[3]^[4]。

事实速览 我無法相信這不是牛油！, 產品類型 ...

关闭

產品由位於美國馬利蘭州巴爾的摩的J.H.菲爾貝特公司（英语：J.H. Filbert）於1979年研製^[5]，為黄油的廉價代替品；產品的名稱則來自公司秘書的丈夫在試食後的一句評語^[1]^[5]。J.H.菲爾貝特公司於1986年被聯合利華收購。產品原本只有在巴爾的摩和華盛頓出售，收購後聯合利華於1988年將之推銷至全美國；1991年開始在英國、加拿大及墨西哥有售^[6]^[7]^[8]^[9]。

[1]
Lazarus, George (June 1, 1981). "Filbert can't believe you won't like its new butter blend" Archive.is的存檔，存档日期2013-01-31. Chicago Tribune. ("Filbert has moved into the Syracuse, Albany, and Pittsburgh markets with a one-pound blend called "I Can't Believe It's Not Butter."")
[2]
Calvani, Terry. Antiturst Law Journal, 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'")
[3]
Cerklewski, F.L. Journal of Food Composition and Analysis, 2005, "Calcium fortification of food can add unneeded dietary phosphorus". "...and butter substitute (I Can't Believe It's Not Butter..."
[4]
Brands for life. Unilever.com. [April 30, 2012]. （原始内容存档于2021-03-19）.
[5]
Unilever Corporate History. Unilever.com. [March 27, 2014]. （原始内容存档于2014年4月2日）.
[6]
Wyman, Carolyn (2004). Better Than Homemade: Amazing Foods That Changed The Way We Eat （页面存档备份，存于互联网档案馆）. Quirk Books. pp.50-52. ISBN 1931686424
[7]
I can't believe it's not Butter!. United Kingdom: Unilever.co.uk. [April 30, 2012]. （原始内容存档于2012年5月13日）.
[8]
I Can't Believe It's Not Butter. Canada: Unilever.ca. [April 30, 2012]. （原始内容存档于2014年4月2日）.
[9]
Jones, Geoffrey (2005). Renewing Unilever: Transformation and Tradition （页面存档备份，存于互联网档案馆）. Oxford University Press. pp. 102-03. ISBN 0199269432

[rollout1-1] [1]
Lazarus, George (June 1, 1981). "Filbert can't believe you won't like its new butter blend" Archive.is的存檔，存档日期2013-01-31. Chicago Tribune. ("Filbert has moved into the Syracuse, Albany, and Pittsburgh markets with a one-pound blend called "I Can't Believe It's Not Butter."")

[2] [2]
Calvani, Terry. Antiturst Law Journal, 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'")

[3] [3]
Cerklewski, F.L. Journal of Food Composition and Analysis, 2005, "Calcium fortification of food can add unneeded dietary phosphorus". "...and butter substitute (I Can't Believe It's Not Butter..."

[4] [4]
Brands for life. Unilever.com. [April 30, 2012]. （原始内容存档于2021-03-19）.

[Unilever-5] [5]
Unilever Corporate History. Unilever.com. [March 27, 2014]. （原始内容存档于2014年4月2日）.

[filb1-6] [6]
Wyman, Carolyn (2004). Better Than Homemade: Amazing Foods That Changed The Way We Eat （页面存档备份，存于互联网档案馆）. Quirk Books. pp.50-52. ISBN 1931686424

[7] [7]
I can't believe it's not Butter!. United Kingdom: Unilever.co.uk. [April 30, 2012]. （原始内容存档于2012年5月13日）.

[8] [8]
I Can't Believe It's Not Butter. Canada: Unilever.ca. [April 30, 2012]. （原始内容存档于2014年4月2日）.

[1986acq1-9] [9]
Jones, Geoffrey (2005). Renewing Unilever: Transformation and Tradition （页面存档备份，存于互联网档案馆）. Oxford University Press. pp. 102-03. ISBN 0199269432

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我無法相信這不是牛油！

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我無法相信這不是牛油！

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