推拉策略
来自维基百科,自由的百科全书
来自维基百科,自由的百科全书
推拉策略是商家在銷售領域的兩種策略,它分為推进战略和回缩战略。推进战略是指生產商給予銷售商更多的利潤,生產商認為此舉會讓銷售商有動力銷售更多的商品。回缩战略是指生產商投入大量廣告讓消費者產生消費慾望,生產商認為這樣的話零售商也會有意願销售产品。[1]
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