顧客係商業服務或產品嘅買嘢個一方，佢哋可能係最終消費者、代理人或供應鏈上面嘅中間人。
有話「顧客就係上帝」係市場學口號。嚮客戶服務上有種講法，「顧客永遠係啱嘅」。但係人人都有唔同嘅演譯，比如，乜嘢叫做「顧客」先，冇錢買嘢就唔算係客。
顧客可以分為：熟客、生客、大客、客仔、公司客、鬼佬客咁。對唔同客人，招呼服務有唔同。而要生意成功，一定要清楚了解顧客同市場嘅供求需要。
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