代言人
From Wikipedia, the free encyclopedia
代言人(Product Endorser、Advertising Endorser)係代表一個特定牌子、產品或服務發表言論嘅公眾人物。發言目標係為單嘢宣傳正面效果,令傳媒觀眾對企業產生好感,信任或者買服務同商品咁。嚮差劣企業請代言人更容易搵人老襯,所以代言人應該有責任了解企業有幾可信先去代言。比如代言人要真係用過件貨先推介畀人。
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