广播受众研究会（英语：Broadcasters' Audience Research Board，BARB）是英国的一个收视率测量机构，创办于1981年。在BARB成立之前，英国的两大电视台中，BBC自行测量收视率，而ITV则委托JICTAR（Joint Industry Committee for Television Audience Research）测量收视率。BARB现在由BBC、ITV、英国第四台、英国第五台、英国天空广播和广告业界团体IPA（Institute of Practitioners in Advertising）所有运营，并且有约5,100户样本家庭[1]。2023年，Barb变更公司名为Barb Audiences Ltd[2]。
参见
参考资料
外部链接
Wikiwand in your browser!
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.
