生平
猗顿原是鲁国的贫寒书生。他在生计艰难时,往陶朱公范蠡处求经商之道,范蠡告诉他“子欲速富,当畜五牸”。猗顿到猗氏(今山西临猗南)大畜牛羊,十年成为巨富,因称猗顿。《孔丛子》:“大蓄牛羊于猗氏之南,十年之间其息不可计,赞比王公,名驰天下”[1][2]。
《史记》说他以经营河东盐池致巨富。[3][4]他又曾经营珠宝,以能识别宝玉著称,《淮南子·汜论训》:“玉工眩玉之似碧卢者,唯猗顿不失其情。”[5]
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