FUD

FUD（英語：Fear, Uncertainty, Doubt，意思為懼、惑、疑）最早指IBM銷售人員對客戶灌輸阿姆達爾公司（英語：Amdahl Corporation）和其他競爭對手產品的負面觀念，在顧客的頭腦中注入疑惑與懼怕，使顧客誤以為除了該公司的產品外，他們別無其他選擇。

最早出自吉恩·阿姆達爾之口，吉恩·阿姆達爾原為IBM工程師，之後離開IBM自行創立阿姆達爾公司（英語：Amdahl Corporation），成為IBM競爭對手。

這種行銷手法現在經常用於電腦業界，特別是微軟常向客戶宣稱Linux與其他開放原始碼的軟件對客戶有弊無利。^[1][2][3]

參見

• 訴諸恐懼
• 萬聖節檔案

外部連結

• FUD的定義（英語）

參考資料

1. Jones, Pamela. Exhibits to Microsoft's Cross Motion for Summary Judgment in Novell WordPerfect Case. Groklaw. 2009-11-23 [2011-10-22]. （原始內容存檔於2013-08-21）.
2. Burt, Thomas W.; Sparks, Bryan W. Settlement agreement - Microsoft Corporation and Caldera, Inc. reach agreement to settle antitrust lawsuit (PDF) (Court document). 2000-01-07 [2018-08-03]. Case 1:05-cv-01087-JFM, Document 104-8, Filed 2009-11-13; NOV00107061-NOV00107071; LT2288-LT2298; Lan12S311263739.1; Exhibit A. （原始內容存檔 (PDF)於2017-07-04）. […] Microsoft will pay to Caldera, by wire transfer in accordance with written instructions provided by Caldera, the amount of two hundred eighty million dollars ($280,000,000), as full settlement of all claims or potential claims covered by this agreement […] (NB. This document of the Caldera v. Microsoft case was an exhibit in the later Comes v. Microsoft case.)
3. Wallis, Richard J.; Aeschbacher, Steven J.; Bettilyon, Mark M.; Webb, Jr., G. Stewar; Tulchin, David B.; Holley, Steven L. Microsoft's memorandum in opposition to Novell's renewed motion for summary judgement on Microsoft's affirmative defenses and in support of Microsoft's cross-motion for summary judgement (PDF) (Court document). United States District Court, District of Maryland: 16. 2009-11-13 [2018-08-03]. Novell, Inc. v. Microsoft Corporation, Civil Action No. JFM-05-1087. （原始內容存檔 (PDF)於2019-05-24）. […] Microsoft paid $280 million to Caldera to settle the case […]