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非戲院首映是指在家庭影片格式上立即向公眾發佈的電影,而不是戲院發佈或電視廣播[1] 。直接影片發佈也為獨立電影製作人和小公司帶來了盈利[2]。另外非戲院首映(擁有高調的明星)在全球創造超過5000萬美元的收入並不罕見[3]

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