consent: The political economy of the massmedia. New York: Pantheon Books. Atton, Chris. (2002). Alternative Media. Thousand Oaks, CA: Sage Publications
化他们已有的观点。目前主流的媒体学说融合了大规模媒体宣传理论(英语:Influence of massmedia)和有限效果理论。 Hovland; et al. Experiments in Mass Communication. Princeton, NJ: Princeton University