推拉策略是商家在銷售領域的兩種策略，它分為推進戰略和回縮戰略。推進戰略是指生產商給予銷售商更多的利潤，生產商認為此舉會讓銷售商有動力銷售更多的商品。回縮戰略是指生產商投入大量廣告讓消費者產生消費慾望，生產商認為這樣的話零售商也會有意願銷售產品。[1]
參考文獻
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