奶嘴樂(英語:tittytainment),又譯為餒餒娛樂或奶嘴娛樂,是一個合成詞,來自於英文「titty」(奶頭)與「entertainment」(娛樂)兩詞的組合。據奧地利作家漢斯-彼得·馬丁自己聲稱是由美國前國家安全顧問布熱津斯基創造的,特別泛指那一類能讓人着迷、低成本又能夠使人滿足的低俗娛樂內容。[1]奶頭樂理論是用來描述一個設想:由於生產力的不斷上升,世界上的一大部分人口將會不用也無法積極參與產品和服務的生產,為了安慰這些人,他們的生活應該被大量的娛樂活動(比如網絡、電視和遊戲)填滿。
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傳言這個理論的設計者是布熱津斯基。消息來源是一本名叫《全球化陷阱》的書。書的一個大賣點,是1995年9月,他們在美國三藩市的費爾蒙特大飯店,旁聽了一場內部圓桌會議。據說會議高度保密,只邀請了3名媒體記者,他倆就在其中。在馬丁和舒曼的「獨家描述」中,這個會議高不可攀,由蘇聯前總統戈爾巴喬夫出面組織,出席者是當時世界上最重要的一些政治家、經濟和科技界人物,包括老布什、戴卓爾夫人、索羅斯、比爾·蓋茨等,共有500多人。在《全球化陷阱》中,兩位德國記者對那場會議的描寫生動細緻,但那些細節,甚至那場會議是否真舉行過,再沒有任何其他公開材料佐證。[2]
Workplace Faith. [4 May 2014]. (原始內容存檔於2014-05-04). Certain trends in society indicate that there could be several painful good-byes. In the book, in September 1995, there was an assembly of experienced world leaders in the famous Fairmont Hotel in San Francisco. Among them were Mikhail Gorbachev, George Bush, Margaret Thatcher, and George Shultz. There were also certain business magnates, key players in the IT field, as well as equally respected financiers and professors from Stanford, Harvard, and Oxford. This "global braintrust" predicted that just 20 percent of the world's workforce will be sufficient to keep world economy going. Just one-fifth of the workforce is needed. The pragmatists in the Fairmont Hotel summed up our future in the ration "20:80" and the phrase "tittitainment." In other words, 20 percent of the world's workforce will live a very active life, earn money, and have the capacity to be good consumers, regardless of which country they come from. But what about the rest, the other 80 percent? For them the future will be very different, as one of the leaders put it, "To have lunch - or be lunch!" Mr Abigniew Brzezinski, the former advisor to Jimmy Carter, coined the word "Tittitainment." This word is a combination between "entertainment" and "tits" - American slang word for female breasts. It describes the need for plenty of entertainment and enough food to keep the world's frustrated 80 percent in a good mood! What a world to live in! We could be describing the Roman Empire just before its fall.