行為經濟學(英語:Behavioral economics),經濟學的一個分支,承襲經驗主義,並受到心理學與認知科學的影響,探討社會、認知與情感的因素,與個人及團體形成經濟決策的背後原因,並從而了解市場經濟運作與公共選擇的方式[1]。在行為經濟學之外,又分支出行為金融學這個子學科。
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