Pharmaceutical marketing

逆向获益法则（inverse benefit law）是一種理論，是指新藥品營銷（英语：Pharmaceutical marketing）的更好，對病人可能越不好。更準確的說法是，新的藥品對病人的获益相對其傷害的比例，會隨其營銷延伸的程度而遞減。逆向获益法则是由二位美國醫師Howard Brody及Donald

Petersen (2008), Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription

ISBN 978-0-8155-1856-3.  Gad SC. Safety Pharmacology in Pharmaceutical Development: Approval and Post Marketing Surveillance, Second Edition. CRC Press. 26 April

wholesale and distribution of pharmaceutical products in Hong Kong since 1973. They have over 300 registered pharmaceutical products, including tablet,

第1冊 - 製藥法例 第2冊 - Notice to Applicants. 第2A冊 deals with procedures for marketing authorisation. 第2B冊 deals with the presentation and content of the application