former American web traffic analysis company From Wikipedia, the free encyclopedia
Alexa was an Internet service that measures how many Internet users visit a website. At Alexa.com, people entered a website address and Alexa showed them how well-visited the website is. It can also tell them how its popularity has changed over time. Alexa had 6 million unique visits monthly.
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Screenshot of Alexa.com home page post-closure | |
| Type | Subsidiary |
|---|---|
| Foundation date | 1996[1] |
| Headquarters | San Francisco, California, U.S |
| Industry | Internet information providers |
| Products | Alexa Web Search (discontinued 2008) Alexa toolbar |
| Parent | Amazon.com (acquired 1999) |
| Website | www |
| Alexa rank |  2,066 (July 2016[update])[2] |
| Type of site | Internet traffic and ranking |
| Registration | Optional |
| Available in | English |
| Current status | Discontinued May 1, 2022 |
Alexa was created in 1996 by American businessman Brewster Kahle and Bruce Gilliat. In 1999, Alexa was bought by Amazon.com for about US$250 million in Amazon stock. Alexa provided a free API that is used by services and toolbars all around the world to easily display Alexa Rating.
Some virus companies mark Alexa toolbar as adware (McAfee), trackware (Symantec) and potentially unwanted Program.
At December 2021 Amazon announced that they will turn Alexa off. Service was discontinued May 1 of 2022.
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