Fluturașul (numite și pliant[1][2][3]) este un material publicitar prin care sunt promovate anumite produse, servicii, etc., distribuite în spațiul public.
Persoane distribuind fluturași
La fel ca vederile, pamfletele și posterele mici, fluturașele sunt o formă ieftină de marketing sau informare. Acestea pot avea mai multe formate, printre care:
Fly: The Art of the Club Flyer (Watson-Guptill Publications, 1997), by Nicola Ackland-Snow (Author), Nathan Brett (Author), Steven Williams (Author), ISBN 0-8230-1854-7, ISBN 978-0-8230-1854-3
Searching for the Perfect Beat: Flyer Designs of the American Rave Scene (Watson-Guptill, 2000), by The Earth Program (Author), Neil Strauss (Introduction), ISBN 0-8230-4751-2, ISBN 978-0-8230-4751-2
Barcelona Club Flyers (Actar Publishing, 1999), by Tite Barbuzza (Contributor), Joan Manel Jubany (Contributor), Albert Masferrer (Contributor), Yolanda Muelas (Contributor), ISBN 84-89698-25-2, ISBN 978-84-89698-25-3
Büru Destruct (Consortium Book Sales & Dist, 1999), By Büru Destruct, ISBN 3-931126-24-2
Clubspotting (Happy Books, 2000), by Paolo Davoli & Gabriele Fantuzzi, ISBN 88-86416-24-5
Design After Dark: The Story of Dancefloor Style (Thames and Hudson, London, 1991), by Cynthia Rose, ISBN 0-500-27648-X
Design Agent 007: License to Design DGV, (Die gestaften verlag, Berlin 2002), ISBN 3-931126-14-5
Flyer Soziotope: Topography of a Media Phenomenon (Archiv der Jugendkulturen (G)/Actar (ES), 2005), German-English and English-German, ISBN 3-86546-032-1, ISBN 84-96540-03-0
Flyermania: European Flyers (Art Books Intl Ltd, August 1998), by Robert Klanten (Author), Andreas Peyerl (Author), Markus Hollmann-Loges (Author), ISBN 3-931126-15-3
Highflyers: clubravepartyart (Booth Clibborn Editions, London, UK, 1995), by 3 Beat Music, ISBN 1-873968-78-7
Nocturnal: Global Highflyers (Booth-Clibborn, hardcover/paperback, 2000), by Phil Beddard, ISBN 1-86154-169-4
Searching for the Perfect Beat: Flyer Designs of the American Rave Scene (Watson-Guptill Pubns, US, 2000), by Joel T. Jordan (Author), Summer Forest Hoeckel (Author), Jason A.Forest Jordan (Author) & Neil Strauss (Intro), ISBN 0-8230-4751-2
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