that have value for customers, clients, partners, and society at large. (Approved 2017)" American Marketing Association. Definitions of Marketing. 2022-02-01閲覧
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2-22. ^ "顧客価値は、顧客が製品から受け取るサービス等のあ
University, S.C. Johnson & Son Professor in International Marketing, known as the "father of modern marketing" Daniel Ustian, chairman, president and chief executive