1975年 ケンブリッジ大学同カレッジにてB.A.とM.A.を取得後、1975年にPh.D.を取得。博士論文のタイトルは'Models of consumer demand and their application to the United Kingdom'(消費者需要モデルと英国への応用)。 1978年
PERSUASION AND FEAR APPEALS ^ a b Solomon. Zaichkowsky, Polegato. ConsumerBehaviour Pearson, Toronto. 2005 ^ How fear appeals work : motivational biases
"the Buzz on Buzz" “Building the buzz in the hive mind”. Journal of ConsumerBehaviour (Harvard Business Review) 4 (1): 64–72. doi:10.1002/cb.158. http://www3
Kadezabek, D. (2019, June 13). IMPACT OF INFLUENCER MARKETING ON CONSUMERBEHAVIOUR. 42nd International Scientific Conference on Economic and Social Development