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Soichiro Honda (本田宗一郎 Honda Sōichirō; 17 November 1906 – 5 August 1991) was a Japanese industrialist born in Hamamatsu, Shizuoka, Japan. He founded Honda Motor Company.
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- Many people dream of success. To me success can only be achieved through repeated failure and introspection. In fact, success represents the 1% of your work which results only from the 99% that is called failure.
- As quoted in What Creates Jobs? (1989) by Paul Callister; also quoted in The Speed of Trust: The One Thing that Changes Everything (2008) by Stephen Covey
- We must tighten the nut! We are selling motorcycles not clothes!
- As quoted in "The Innovators" by W. Davis, in Managing Innovation by J. Henry and D. Walker (1999)
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