Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia, the company logo is inspired by Medusa, a figure from Greek mythology.