Rossi's is a traditional historic ice cream parlour and ice-cream manufacturer in Southend-on-Sea, Essex, England. The Original Rossi's Ice Cream is located at 12–14 Western Esplanade, Southend-on-Sea. The Original Rossi ice cream company was brought to Southend on Sea in 1931 by Massimiliano Agostino Rossi, known as Agostino, and his wife Anna. His first shop was at 37 High Street Southend on Sea. By 1932 he had opened shops at 1 Marine Parade and 12–14 Western Esplanade. In 1937, he was joined by his wife's cousin Pietro Rossi who took over the running of the shops at Marine Parade and Western Esplanade. Meanwhile, Massimiliano opened another shop at 99 Southend High Street.