Polyface Farm is a farm located in rural Swoope, Virginia, run by Joel Salatin and his family. The farm is driven using unconventional methods with the goal of "emotionally, economically and environmentally enhancing agriculture". This farm is where Salatin developed and put into practice many of his most significant agricultural methods. These include direct marketing of meats and produce to consumers, pastured-poultry, grass-fed beef and the rotation method which makes his farm more like an ecological system than conventional farming. Polyface Farm operates a farm store on-site where consumers go to pick up their products.